What types of values can KPIs have?

KPIs use numeric values, with different display formats.

You can track:

• Plain numbers (e.g. number of users)
  
  
• Percentages (e.g. conversion rate)
  
  

• Yes/No metrics (stored as numeric values)
  
  
• Threshold-based metrics (e.g. CS score above 90%)
  
  

Using numeric values ensures KPIs can be sorted, compared, and reviewed consistently - while still supporting the most common metric types teams use.