What should my first objectives look like?

First objectives should be simple, focused, and measurable. Here are some starter examples:

• Marketing → “Increase brand awareness in our target market.”
  
  

• KR: Grow organic website traffic from 20k → 30k.
  
  

• KR: Achieve 1,000 newsletter sign-ups.
  
  

• Product → “Improve the customer onboarding experience.”
  
  

• KR: Increase onboarding completion rate from 60% → 85%.
  
  

• KR: Reduce time-to-first-value from 10 days → 5 days.
  
  

• Sales → “Boost new customer acquisition.”
  
  

• KR: Close $250k in new ARR.
  
  

• KR: Shorten average sales cycle from 45 days → 30 days.
  
  

👉 Pro tip: Keep your first OKRs ambitious but not overwhelming. You want wins that build confidence while stretching your team.